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Playbook to Debut this Summer May 2, 2007 The Playbook, a digest-sized magazine specifically designed to capture the interest of casino and slot machine players and introduce them to horse racing, will debut at Empire City at Yonkers Raceway this summer. The monthly magazine is the first and only publication of its size and scope that directly connects to gaming players. “The racing industry has struggled to gain the attention of casino players, even those already attending racetracks,” said Jay Bergman, publisher of The Playbook. The magazine will play to the casino audience directly, and also feature a creative introduction to racing. The Playbook is the only racing-related publication in history with the opportunity to reach an estimated 1 million monthly visitors to Empire City at Yonkers Raceway. |
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